Shackadelic Design Rationale

Category : Web DevelopmentNo Comments 路 by February 28, 2014

Some design rationale here that I’ve had kicking around in my head for ages but haven’t actually put down on paper. A certain amount of these qualities need to be carried over from the original design – the logo and colour scheme, for example, has long been approved, used & needs to be kept “as is”. I do, however, want to bring it a bit more up-to -date.

Directory Structure

Category : Web DevelopmentNo Comments 路 by February 24, 2014

Today I found another interesting site that echoes my feelings on directory structure. I like to keep things organised & this structure also apparently reduces load times. 馃檪



Great example of responsive design here – resize your browser window to see some clever design arrangements.


Lean Canvas

Category : Interface & Information DesignNo Comments 路 by February 18, 2014


We were discussing Ash Maurya’s “Lean Canvas” in class today. Very interesting stuff but I’m not sure that good products necessarily always come from the desire to “solve a problem”. Innovative products could come from inventive ideas, good execution, or clever design – there is also the argument that people may not acknowledge there was even a problem until you provide them with an elegant solution. So, for me, coming up with a “problem” and a “solution” to this problem, felt a little difficult, even though I know exactly what product I want to design.

Website Redesign for Shackadelic

Category : Web DevelopmentNo Comments 路 by February 18, 2014

Shackadelic Logo Pic

So, time to introduce the website that I will be designing for the IDM18 Web Development module.

Approximately 18 months ago I designed an identity and website for London based shack & cabin builders, Shackadelic.聽Whilst the site worked well for Shackadelic, it wasn’t responsive.聽Over the last 18 months, however, I have come to realise just how important responsive design is. I also feel that the site needs a bit of a refresh and could be cleaner from a design perspective.


Category : Web DevelopmentNo Comments 路 by February 17, 2014


Some interesting and useful links from today’s class.